Research.
Trailers: Mystery/Horror
http://www.youtube.com/watch?v=Vm4Fw2QElA4 What lies beneath
Audience: young couples- 15-35 years
http://www.youtube.com/watch?v=I1F7hJNsi5M One missed call
Audience: 15-35 years
http://www.youtube.com/watch?v=BXXc2QdKyqc The abandoned
Audience: 15-35 years
http://www.youtube.com/watch?v=Mz_s_UjfK84 The unborn
Audience: 15-35 years
The target audience for these films are all 15’s. Horror is mainly aimed at people between 15 and 35, but young adults aged between 15 and 24 are most likely to go to the cinema. 50% of this age group reported that they went to the cinema once a month but more in the UK, compared with 17% of those aged 35 and over. The younger generation these days enjoy the suspense and tension felt when watching a horror film and the overall adrenaline rush, however the older generation do not enjoy being scared or frightened in any way. Also, the main character is of a young age so therefore younger people can relate more than older people.
These trailers are all of the same mystery/horror genre which is the same genre we are basing our teaser trailer on, so we have looked in detail at these to give us inspiration on certain techniques that may help us to develop our trailer.
Certain techniques used in the trailers could be used to add suspense:
· Written text on the screen, some maybe asking questions? To add an enigma.
· Shots become faster as the trailer gets closer to the end.
· Lack of voice used in the text. Used to add mystery and enigmas.
· Fade to blacks to separate shots and add to suspense.
· Blurred background, to block out the complete view and prevent you from seeing the full picture.
· A main, core shot of the basis/moral/location of the film.
· Overlapping shots.
· Flash backs, using fade to blacks across the screen or from the middle and developing outwards.
What encouraged us to look at this particular type of genre?
· Mystery can be varied into horror scenes easily instead of just basing the trailer on horror which can easily turn into a cheesy, unrealistic look. However with mystery the levels of horror can be reduced and increased easily.
· Can easily add enigmas and lots of action.
· Sudden, sharp, unexpected shots can be added in.
In our research of the horror genre it is clear that horror films these days are very similar and follow a similar plot or storyline. A new horror film is released and then the generic cycle kicks in and the film is very popular to its target audience. Then there are the ‘follow ups’ and other production companies start to make their own ideas based on a very similar theme. With our trailer we intend to use a unique and individual repertoire of elements to start a whole new variation. We will keep the audience cut off a great deal to prevent them from having any understanding of what the plot will be based on.
Target Audience:
The target audience would not be aimed at a specific gender, however the majority of the characters in the trailer are female and mainly young children therefore Mothers and females may be more attracted to the trailer as they can relate more. The social grade of people that may watch the trailer would probably be middle class, lower middle class, and skilled working class, as these groups of people have a steady amount of income therefore, more than likely have a television to watch the trailer. The upper class may not find the trailer as intriguing, as they are stereotypically attracted to high quality trailers and may be more interested in operas and theatrical products opposed to going to the cinema. Those at lowest level of subsistence would not watch the trailer as they more than likely wouldn’t own a television or a TV licence or go to the cinema due to money issues. Innovators may find the trailer of some interest as they take risks and enjoy seeking new and different things and our trailer is different to any other. This is because unlike most trailers ours contains flashbacks and alternates time periods which many mystery/horror trailers don’t feature. It also has no release date or dialogue which leaves the audience wondering what the characters feelings and thoughts are and what they’re saying. This adds to the mystery of the trailer.
The ages of people who will be most interested in this trailer are between 15-50 years of age, because the trailer includes a lot of suspense which the older generation would find scary. We decided 15 would be appropriate for the trailer/film, because of the content. The British Board of Film Classification forbid it to be any lower as the trailer is not suitable for people aged 14 or below, due to the certain actions filmed that may be inappropriate for the younger generation. However this is not to say that teenagers are going to be interested in the trailer anyway, but is just a basic guideline. The age range goes up to 50 years as from research we have found that only 7% of adults over 50 go to the cinema as they stereotypically spend a lot of time at work or doing house-work therefore don’t often go out to the cinema. Cinemas are also more aimed at the younger generation and from research we have found that 80% of people who go to the cinema are under 30 years of age.
Horror films are unsettling films designed to frighten and panic, cause dread and alarm, and to invoke our hidden worst fears, often in a terrifying, shocking finale, while captivating and entertaining us at the same time. This genre of film is mainly aimed at an audience between the ages of 15-35 and of no in particular gender.
Websites:
http://onemissedcallmovie.warnerbros.com/ One missed call
http://www.theabandonedonline.com/flash_index.html The abandoned
These two links take us to two of the websites based on two films which followed a similar genre to which our film is going to be based on. The websites both have their teaser trailers on the front page and use the repertoire of elements used in the trailer on the website to add to continuity. Colour scheme used for both websites relates to the colours used in the trailers. Most colours are all dark and gloomy as horror themes stereotypically are based around dark black, red, grey and dull colours.
http://www.youtube.com/watch?v=Vm4Fw2QElA4 What lies beneath
Audience: young couples- 15-35 years
http://www.youtube.com/watch?v=I1F7hJNsi5M One missed call
Audience: 15-35 years
http://www.youtube.com/watch?v=BXXc2QdKyqc The abandoned
Audience: 15-35 years
http://www.youtube.com/watch?v=Mz_s_UjfK84 The unborn
Audience: 15-35 years
The target audience for these films are all 15’s. Horror is mainly aimed at people between 15 and 35, but young adults aged between 15 and 24 are most likely to go to the cinema. 50% of this age group reported that they went to the cinema once a month but more in the UK, compared with 17% of those aged 35 and over. The younger generation these days enjoy the suspense and tension felt when watching a horror film and the overall adrenaline rush, however the older generation do not enjoy being scared or frightened in any way. Also, the main character is of a young age so therefore younger people can relate more than older people.
These trailers are all of the same mystery/horror genre which is the same genre we are basing our teaser trailer on, so we have looked in detail at these to give us inspiration on certain techniques that may help us to develop our trailer.
Certain techniques used in the trailers could be used to add suspense:
· Written text on the screen, some maybe asking questions? To add an enigma.
· Shots become faster as the trailer gets closer to the end.
· Lack of voice used in the text. Used to add mystery and enigmas.
· Fade to blacks to separate shots and add to suspense.
· Blurred background, to block out the complete view and prevent you from seeing the full picture.
· A main, core shot of the basis/moral/location of the film.
· Overlapping shots.
· Flash backs, using fade to blacks across the screen or from the middle and developing outwards.
What encouraged us to look at this particular type of genre?
· Mystery can be varied into horror scenes easily instead of just basing the trailer on horror which can easily turn into a cheesy, unrealistic look. However with mystery the levels of horror can be reduced and increased easily.
· Can easily add enigmas and lots of action.
· Sudden, sharp, unexpected shots can be added in.
In our research of the horror genre it is clear that horror films these days are very similar and follow a similar plot or storyline. A new horror film is released and then the generic cycle kicks in and the film is very popular to its target audience. Then there are the ‘follow ups’ and other production companies start to make their own ideas based on a very similar theme. With our trailer we intend to use a unique and individual repertoire of elements to start a whole new variation. We will keep the audience cut off a great deal to prevent them from having any understanding of what the plot will be based on.
Target Audience:
The target audience would not be aimed at a specific gender, however the majority of the characters in the trailer are female and mainly young children therefore Mothers and females may be more attracted to the trailer as they can relate more. The social grade of people that may watch the trailer would probably be middle class, lower middle class, and skilled working class, as these groups of people have a steady amount of income therefore, more than likely have a television to watch the trailer. The upper class may not find the trailer as intriguing, as they are stereotypically attracted to high quality trailers and may be more interested in operas and theatrical products opposed to going to the cinema. Those at lowest level of subsistence would not watch the trailer as they more than likely wouldn’t own a television or a TV licence or go to the cinema due to money issues. Innovators may find the trailer of some interest as they take risks and enjoy seeking new and different things and our trailer is different to any other. This is because unlike most trailers ours contains flashbacks and alternates time periods which many mystery/horror trailers don’t feature. It also has no release date or dialogue which leaves the audience wondering what the characters feelings and thoughts are and what they’re saying. This adds to the mystery of the trailer.
The ages of people who will be most interested in this trailer are between 15-50 years of age, because the trailer includes a lot of suspense which the older generation would find scary. We decided 15 would be appropriate for the trailer/film, because of the content. The British Board of Film Classification forbid it to be any lower as the trailer is not suitable for people aged 14 or below, due to the certain actions filmed that may be inappropriate for the younger generation. However this is not to say that teenagers are going to be interested in the trailer anyway, but is just a basic guideline. The age range goes up to 50 years as from research we have found that only 7% of adults over 50 go to the cinema as they stereotypically spend a lot of time at work or doing house-work therefore don’t often go out to the cinema. Cinemas are also more aimed at the younger generation and from research we have found that 80% of people who go to the cinema are under 30 years of age.
Horror films are unsettling films designed to frighten and panic, cause dread and alarm, and to invoke our hidden worst fears, often in a terrifying, shocking finale, while captivating and entertaining us at the same time. This genre of film is mainly aimed at an audience between the ages of 15-35 and of no in particular gender.
Websites:
http://onemissedcallmovie.warnerbros.com/ One missed call
http://www.theabandonedonline.com/flash_index.html The abandoned
These two links take us to two of the websites based on two films which followed a similar genre to which our film is going to be based on. The websites both have their teaser trailers on the front page and use the repertoire of elements used in the trailer on the website to add to continuity. Colour scheme used for both websites relates to the colours used in the trailers. Most colours are all dark and gloomy as horror themes stereotypically are based around dark black, red, grey and dull colours.
Labels: Dan Thomsett, Montana Allen, Zoe Running
posted by zoe at
09:25
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