Alternate Design: We did a preliminary design of ‘Eleanor-Rose’ written along side a bus as a form of advertisement. We decided to keep the amount of information we revealed to a minimal and agreed on only using the name of the girl to promote the trailer/film. The writing is written in white as this colour contrasts with the black and red of the bus and therefore stands out more, to attract the public and passers by. On the back of the bus we have positioned a release date of the film. This date is laid out on it’s own with no other information related to it visible. This should therefore encourage the public to research this date and find out what it is promoting. As the name of our website is the release date, when researching it the public will automatically be transmitted to the exact website for the film.